Fundraising Strategy: Difference between revisions
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== Alberto's Notes == | == Alberto's Notes == | ||
**Stakeholder Stacks** | |||
(dumped from whiteboard stickies) | |||
== | === Outside === | ||
== | ==== Seeking Educational Experiences ==== | ||
* Students | |||
* Amateur Engineers | |||
* Schools | |||
* Teachers | |||
* People who run summer camps or aftercare | |||
* STEAM educators | |||
* Social justice tech teachers (hear me code, etc) | |||
* Girl groups (girls scouts, girls who code) | |||
* Board Game enthusiasts | |||
* Other hacker/maker spaces | |||
* Electronic Music aficionados | |||
==== Arts ==== | |||
* Artist groups | |||
* Solo artists | |||
* Artists w/tech crossover interests [media artists] | |||
* Crafting community | |||
==== Community ==== | |||
* Mayor's office / City Hall | |||
* Neighborhood groups | |||
* Civic neighborhood | |||
* Columbia Heights | |||
* Non-hacking community groups | |||
* Society in need of non-specialized DIY knowledge | |||
* Activists | |||
* Local Government / economic development | |||
* DC Gov | |||
==== People we use or need ==== | |||
* Brian B. | |||
* St Stephen's | |||
* Tech suppliers | |||
* Vendors | |||
==== Affect us but don't seek us ==== | |||
* Family | |||
* Friends | |||
* Significant others | |||
==== People who give money ==== | |||
* Donors | |||
* External donors | |||
* Internal donors | |||
* STEAM funders / supporters | |||
* Philanthropists interested in STEAM | |||
* "Friends of HacDC" | |||
* Funders of education | |||
* Those with money | |||
==== People who seek HacDC ==== | |||
* Guests | |||
* Visitors | |||
* New (first-time) guests | |||
* Alumni | |||
* Strange attractors (lots of stuff happening around them) | |||
==== Know shit ==== | |||
* Class / Event organizers | |||
* SME non-members | |||
* Outside / Invited speakers and presenters | |||
* Outside event staffers | |||
=== Inside === | |||
* Know shit | |||
* The "fellowship" people (they like us) | |||
* VR people | |||
* SME members | |||
* Technical experts | |||
* (Local) Inventors / Innovators | |||
* Hardware hackers | |||
* Networkers (those who connect us to the outside) | |||
* Any cross-disciplinary wanderers | |||
* Software developers | |||
* Software hackers | |||
* Ham Radio / RF hobbyists | |||
* Tech newbies | |||
* Members | |||
* Active members | |||
* Absentee members | |||
* Non-SME | |||
* Invested members | |||
* Dues-paying members | |||
* Bad apples | |||
* Breakers | |||
* Disinterested members | |||
==== Do shit ==== | |||
* Re* * * te] volunteers | |||
* Cleaners / maintainers | |||
* Those with time | |||
* Action takers | |||
* Network admins | |||
* Helpers of the church | |||
* Machine maintainers | |||
* Inside speakers | |||
* Regular event leaders | |||
* Microcontroller hackers | |||
* Space blimp | |||
* 3D fabrication enthusiasts | |||
* 3D printer people | |||
* Hams | |||
==== Organization core ==== | |||
* Officers | |||
* Board of Directors | |||
== Phil's Notes == | == Phil's Notes == | ||
'''Imagined Stakeholder Persona''' | |||
Role: [STEAM] Funder / Donor | |||
Name: [Thurston Howell III] | |||
Age: 50 | |||
Occupation: Corporate Philanthropy Director [Do they exist?] | |||
Type: Would-have-been screenwriter or sculptor. | |||
Characteristics: | |||
Driven highly-capable professional | |||
Potential Ivy League or similar background [specified in discussion: Stanford] | |||
Inured to corporate ecosystem. | |||
[Major? Career path? Not specified in my write-up, underspecified in discussion; one could (stretching it) imagine a quantitative analyst who began as a physicist and moved to Wall Street e.g. but that is a relatively narrow path that doesn’t seem consistent with the interests specified in “type” above. THIS PART OF THE PORTRAIT NEEDS WORK.] | |||
Goals: | |||
Make corporation look / do good. | |||
Build a portfolio of high-prestige / high-interest-value (press-ready) projects funded | |||
Wants to see results in real world. | |||
Motivations: | |||
Make corporation look / do good | |||
Help others excel in careers he had no time for | |||
Barriers: | |||
Must justify decisions to higher-up boards [, public-relations professionals, etc.] | |||
Must satisfy high-prestige / high-status parties he consults with / in his social network | |||
Trusted contacts not omniscient: HacDC’s visibility | |||
buffered / mediated by established authorities & patterns of thought, patterns of media coverage | |||
[Discussion: | |||
- is a hackerspace a shady / disreputable / potentially criminal organization in the way “hackers” are portrayed in the press? | |||
- is a hackerspace established in some way culturally, popularly felt to be a meritorious site of activity? | |||
- [Abstracting from some discussion: is a hackerspace just a club for geeks? Do they deliver a product in the form of invention? Do they educate? Are they helping kids to learn? A hackerspace is educational? So do they fill an educational niche not better or sufficiently filled by traditional or charter schools & school activities?] | |||
- [Thinking further: is a hackerspace a site of creative use of technology, as in supporting arts? I’m thinking of Nam June Paik and Ai Weiwei and artists like that; would a hackerspace enable such a person to develop or to develop and bring out their works? No way. Tell me more . . . ] | |||
Trusted Sources: | |||
Professional nonprofit BOD / Executive directors | |||
Art & literary critics | |||
Leaders in academia | |||
[Added after: Contacts he cultivates in the press to see what is hot & new / in effect, proxy “coolhunters” enabling to see out towards technical and cultural horizon] | |||
Publications / Press: | |||
[The unifying principle of these notional selections is a very broad net cast in the open media, professional and gray literature, etc. scoured as time allows for leads on emerging fields for the creative use or teaching of technology; our idealized / imagined philanthropy director samples these media partly to escape boredom and repetition with habitual paths of cultural investment, but relies on them also to fact-check and assess the success potential, prestige potential, and a fuzzy idea called “merit” for his corporation’s funded projects.] | |||
Newspapers: | |||
New York Times | |||
Wall Street Journal | |||
Bloomberg Business Week | |||
Journals (Broad coverage): | |||
IEEE Spectrum | |||
Scientific American | |||
Nature | |||
Science | |||
Daedalus | |||
Inside Higher Education | |||
Chronicle of Higher Education | |||
Los Angeles Review of Books | |||
New York Review of Books | |||
Smithsonian | |||
American Craft | |||
Arts Journal (& Website: artsjournal.com) | |||
Leonardo (& Website: leonardo.info) | |||
ARTnews (& Website: artnews.com) | |||
Raw Vision (& Website: rawvision.com) | |||
BT Technology Journal | |||
Atlantic (with reservations) | |||
Slate | |||
Journals (specific): | |||
The Behavioral and Brain Sciences | |||
[various] IEEE topic-specific journals | |||
[journals in a field he is well-versed or previously professionally specialized in—biomed engineering? Physics? Economics?] | |||
Make | |||
Broadcast media (radio): | |||
NPR | |||
Science Friday | |||
RadioLab | |||
etc. | |||
TED talks [same for WWW --& broadcast?] | |||
Broadcast media (television): | |||
PBS? | |||
[a spread of news networks such as Fox, CNN, & MSNBC taken with healthy “grain of salt” – these media less trusted than sampled for trends] | |||
WWW: | |||
Boing Boing | |||
Brainpicker | |||
[broad spread of topical sites / blogs / subscription databases] | |||
Outsider Art Pathfinder | |||
== Travis's Notes == | == Travis's Notes == |
Latest revision as of 22:21, 18 March 2015
Alberto's Notes
- Stakeholder Stacks**
(dumped from whiteboard stickies)
Outside
Seeking Educational Experiences
- Students
- Amateur Engineers
- Schools
- Teachers
- People who run summer camps or aftercare
- STEAM educators
- Social justice tech teachers (hear me code, etc)
- Girl groups (girls scouts, girls who code)
- Board Game enthusiasts
- Other hacker/maker spaces
- Electronic Music aficionados
Arts
- Artist groups
- Solo artists
- Artists w/tech crossover interests [media artists]
- Crafting community
Community
- Mayor's office / City Hall
- Neighborhood groups
- Civic neighborhood
- Columbia Heights
- Non-hacking community groups
- Society in need of non-specialized DIY knowledge
- Activists
- Local Government / economic development
- DC Gov
People we use or need
- Brian B.
- St Stephen's
- Tech suppliers
- Vendors
Affect us but don't seek us
- Family
- Friends
- Significant others
People who give money
- Donors
- External donors
- Internal donors
- STEAM funders / supporters
- Philanthropists interested in STEAM
- "Friends of HacDC"
- Funders of education
- Those with money
People who seek HacDC
- Guests
- Visitors
- New (first-time) guests
- Alumni
- Strange attractors (lots of stuff happening around them)
Know shit
- Class / Event organizers
- SME non-members
- Outside / Invited speakers and presenters
- Outside event staffers
Inside
- Know shit
- The "fellowship" people (they like us)
- VR people
- SME members
- Technical experts
- (Local) Inventors / Innovators
- Hardware hackers
- Networkers (those who connect us to the outside)
- Any cross-disciplinary wanderers
- Software developers
- Software hackers
- Ham Radio / RF hobbyists
- Tech newbies
- Members
- Active members
- Absentee members
- Non-SME
- Invested members
- Dues-paying members
- Bad apples
- Breakers
- Disinterested members
Do shit
- Re* * * te] volunteers
- Cleaners / maintainers
- Those with time
- Action takers
- Network admins
- Helpers of the church
- Machine maintainers
- Inside speakers
- Regular event leaders
- Microcontroller hackers
- Space blimp
- 3D fabrication enthusiasts
- 3D printer people
- Hams
Organization core
- Officers
- Board of Directors
Phil's Notes
Imagined Stakeholder Persona
Role: [STEAM] Funder / Donor
Name: [Thurston Howell III]
Age: 50
Occupation: Corporate Philanthropy Director [Do they exist?]
Type: Would-have-been screenwriter or sculptor.
Characteristics: Driven highly-capable professional Potential Ivy League or similar background [specified in discussion: Stanford] Inured to corporate ecosystem. [Major? Career path? Not specified in my write-up, underspecified in discussion; one could (stretching it) imagine a quantitative analyst who began as a physicist and moved to Wall Street e.g. but that is a relatively narrow path that doesn’t seem consistent with the interests specified in “type” above. THIS PART OF THE PORTRAIT NEEDS WORK.]
Goals: Make corporation look / do good. Build a portfolio of high-prestige / high-interest-value (press-ready) projects funded Wants to see results in real world.
Motivations: Make corporation look / do good Help others excel in careers he had no time for
Barriers: Must justify decisions to higher-up boards [, public-relations professionals, etc.] Must satisfy high-prestige / high-status parties he consults with / in his social network Trusted contacts not omniscient: HacDC’s visibility buffered / mediated by established authorities & patterns of thought, patterns of media coverage [Discussion: - is a hackerspace a shady / disreputable / potentially criminal organization in the way “hackers” are portrayed in the press? - is a hackerspace established in some way culturally, popularly felt to be a meritorious site of activity? - [Abstracting from some discussion: is a hackerspace just a club for geeks? Do they deliver a product in the form of invention? Do they educate? Are they helping kids to learn? A hackerspace is educational? So do they fill an educational niche not better or sufficiently filled by traditional or charter schools & school activities?] - [Thinking further: is a hackerspace a site of creative use of technology, as in supporting arts? I’m thinking of Nam June Paik and Ai Weiwei and artists like that; would a hackerspace enable such a person to develop or to develop and bring out their works? No way. Tell me more . . . ]
Trusted Sources: Professional nonprofit BOD / Executive directors Art & literary critics Leaders in academia [Added after: Contacts he cultivates in the press to see what is hot & new / in effect, proxy “coolhunters” enabling to see out towards technical and cultural horizon] Publications / Press: [The unifying principle of these notional selections is a very broad net cast in the open media, professional and gray literature, etc. scoured as time allows for leads on emerging fields for the creative use or teaching of technology; our idealized / imagined philanthropy director samples these media partly to escape boredom and repetition with habitual paths of cultural investment, but relies on them also to fact-check and assess the success potential, prestige potential, and a fuzzy idea called “merit” for his corporation’s funded projects.] Newspapers: New York Times Wall Street Journal Bloomberg Business Week Journals (Broad coverage): IEEE Spectrum Scientific American Nature Science Daedalus Inside Higher Education Chronicle of Higher Education Los Angeles Review of Books New York Review of Books Smithsonian American Craft Arts Journal (& Website: artsjournal.com) Leonardo (& Website: leonardo.info) ARTnews (& Website: artnews.com) Raw Vision (& Website: rawvision.com) BT Technology Journal Atlantic (with reservations) Slate
Journals (specific): The Behavioral and Brain Sciences [various] IEEE topic-specific journals [journals in a field he is well-versed or previously professionally specialized in—biomed engineering? Physics? Economics?] Make
Broadcast media (radio): NPR Science Friday RadioLab etc. TED talks [same for WWW --& broadcast?] Broadcast media (television): PBS? [a spread of news networks such as Fox, CNN, & MSNBC taken with healthy “grain of salt” – these media less trusted than sampled for trends] WWW: Boing Boing Brainpicker [broad spread of topical sites / blogs / subscription databases] Outsider Art Pathfinder