Fundraising Strategy

Alberto's Notes

- Stakeholder Stacks**

(dumped from whiteboard stickies)

Outside

Seeking Educational Experiences

Students
Amateur Engineers
Schools
Teachers
People who run summer camps or aftercare
STEAM educators
Social justice tech teachers (hear me code, etc)
Girl groups (girls scouts, girls who code)

Board Game enthusiasts

Other hacker/maker spaces

Electronic Music aficionados

Arts

Artist groups
Solo artists
Artists w/tech crossover interests [media artists]
Crafting community

Community

Mayor's office / City Hall
Neighborhood groups
Civic neighborhood
Columbia Heights
Non-hacking community groups
Society in need of non-specialized DIY knowledge
Activists
Local Government / economic development
DC Gov

People we use or need

Brian B.
St Stephen's
Tech suppliers
Vendors

Affect us but don't seek us

Family
Friends
Significant others

People who give money

Donors
External donors
Internal donors
STEAM funders / supporters
Philanthropists interested in STEAM
"Friends of HacDC"
Funders of education
Those with money

People who seek HacDC

Guests
Visitors
New (first-time) guests

Alumni
Strange attractors (lots of stuff happening around them)

Know shit

Class / Event organizers
SME non-members
Outside / Invited speakers and presenters
Outside event staffers

Inside

Know shit
The "fellowship" people (they like us)
VR people
SME members
Technical experts
(Local) Inventors / Innovators
Hardware hackers
Networkers (those who connect us to the outside)
Any cross-disciplinary wanderers
Software developers
Software hackers
Ham Radio / RF hobbyists
Tech newbies
Members
Active members
Absentee members
Non-SME
Invested members
Dues-paying members
Bad apples
Breakers
Disinterested members

Do shit

Re* * * te] volunteers
Cleaners / maintainers
Those with time
Action takers
Network admins
Helpers of the church
Machine maintainers
Inside speakers
Regular event leaders
Microcontroller hackers
Space blimp
3D fabrication enthusiasts
3D printer people
Hams

Organization core

Officers
Board of Directors

Phil's Notes

Imagined Stakeholder Persona

Role: [STEAM] Funder / Donor

Name: [Thurston Howell III] Age: 50 Occupation: Corporate Philanthropy Director [Do they exist?] Type: Would-have-been screenwriter or sculptor.

Characteristics: Driven highly-capable professional Potential Ivy League or similar background [specified in discussion: Stanford] Inured to corporate ecosystem. [Major? Career path? Not specified in my write-up, underspecified in discussion; one could (stretching it) imagine a quantitative analyst who began as a physicist and moved to Wall Street e.g. but that is a relatively narrow path that doesn’t seem consistent with the interests specified in “type” above. THIS PART OF THE PORTRAIT NEEDS WORK.]

Goals: Make corporation look / do good. Build a portfolio of high-prestige / high-interest-value (press-ready) projects funded Wants to see results in real world.

Motivations: Make corporation look / do good Help others excel in careers he had no time for

Barriers: Must justify decisions to higher-up boards [, public-relations professionals, etc.] Must satisfy high-prestige / high-status parties he consults with / in his social network Trusted contacts not omniscient: HacDC’s visibility buffered / mediated by established authorities & patterns of thought, patterns of media coverage [Discussion: - is a hackerspace a shady / disreputable / potentially criminal organization in the way “hackers” are portrayed in the press? - is a hackerspace established in some way culturally, popularly felt to be a meritorious site of activity? - [Abstracting from some discussion: is a hackerspace just a club for geeks? Do they deliver a product in the form of invention? Do they educate? Are they helping kids to learn? A hackerspace is educational? So do they fill an educational niche not better or sufficiently filled by traditional or charter schools & school activities?] - [Thinking further: is a hackerspace a site of creative use of technology, as in supporting arts? I’m thinking of Nam June Paik and Ai Weiwei and artists like that; would a hackerspace enable such a person to develop or to develop and bring out their works? No way. Tell me more . . . ]

Trusted Sources: Professional nonprofit BOD / Executive directors Art & literary critics Leaders in academia [Added after: Contacts he cultivates in the press to see what is hot & new / in effect, proxy “coolhunters” enabling to see out towards technical and cultural horizon] Publications / Press: [The unifying principle of these notional selections is a very broad net cast in the open media, professional and gray literature, etc. scoured as time allows for leads on emerging fields for the creative use or teaching of technology; our idealized / imagined philanthropy director samples these media partly to escape boredom and repetition with habitual paths of cultural investment, but relies on them also to fact-check and assess the success potential, prestige potential, and a fuzzy idea called “merit” for his corporation’s funded projects.] Newspapers: New York Times Wall Street Journal Bloomberg Business Week Journals (Broad coverage): IEEE Spectrum Scientific American Nature Science Daedalus Inside Higher Education Chronicle of Higher Education Los Angeles Review of Books New York Review of Books Smithsonian American Craft Arts Journal (& Website: artsjournal.com) Leonardo (& Website: leonardo.info) ARTnews (& Website: artnews.com) Raw Vision (& Website: rawvision.com) BT Technology Journal Atlantic (with reservations) Slate

Journals (specific): The Behavioral and Brain Sciences [various] IEEE topic-specific journals [journals in a field he is well-versed or previously professionally specialized in—biomed engineering? Physics? Economics?] Make

Broadcast media (radio): NPR Science Friday RadioLab etc. TED talks [same for WWW --& broadcast?] Broadcast media (television): PBS? [a spread of news networks such as Fox, CNN, & MSNBC taken with healthy “grain of salt” – these media less trusted than sampled for trends] WWW: Boing Boing Brainpicker [broad spread of topical sites / blogs / subscription databases] Outsider Art Pathfinder